Abstract

With the improvement of the social civilization, culture connotations of design problems have become increasingly prominent. And the cultural elements must integrate into design work to get development. Since cultural and creative product design is the re-exhibition of culture, traditional culture spirit connotation and cultural nutrition should be grasped and absorbed. Reverse engineering is a very important design method which is widely used in product design. Based on reverse engineering, a rapid and high quality creative design method over cultural and creative product design is proposed. The practical design application proves that the proposed method is feasible, of practical significance and application value.

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