Abstract
The article is part of the results of a research that checked the Brazilian press coverage of the 2016 Olympic Games. We observe the distances and approximations of the narratives with the ideals defended by Baron de Coubertin, idealizer of the Olympic Games of the Modern Era e founder of the Olympic Movement. Coubertin viewed the sport and its interface with education and ethical principles as a means for the development of human being. Journalism is an important agent promoting vocations and, together with sport, contributes to the improvement of people’s quality of life. Report published by the Portal UOL, about pole vault competition, is analyzed with an emphasis on the achievement of the gold medal by Brazilian athlete Thiago Braz da Silva. The confirmed hypothesis is that it prevails in the content an approach of the sport as proudly nationalist and spectacular to the detriment of the ideals defended by Coubertin. There are, however, moments that refer to the social function of journalism when indirectly touch some Olympic values.
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