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https://doi.org/10.1177/027614678200200105
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Cite Journal: Journal of Macromarketing |  Publication Date: Jun 1, 1982 |
 Citations: 54 |
Affiliation: Emory University
The early comparative marketing studies first brought to the attention of scholars a relationship between marketing and economic development. Acceptance of this relationship by planners resulted in incorporating macromarketing inputs into economic development plans. For optimum effect both macro and micro inputs are necessary.
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