‘A lot of sharp teeth and claws’: Production culture and storytelling at National Geographic

Abstract

This article examines the relationship between the production culture and storytelling practices of content producers for the National Geographic organization. Supplementing producer interviews with a textual and contextual analysis of National Geographic and the wildlife media it disseminates, this article suggests a number of political, economic and cultural factors that determine the focus of narratives created and disseminated by National Geographic across its many global media platforms.