Abstract

China's fresh food e-commerce market developed rapidly in 2020, with the scale of the fresh food e-commerce industry reaching 458.49 billion yuan, an increase of 64.0% from 2019. In this context, the fresh food e-commerce front-end warehouse operation model has attracted much attention in China's social capital market due to its high profitability, high repurchase rate and high consumer loyalty, and commercial giants have entered the investment, which has promoted the rapid development of the front-end warehouse model fresh food e-commerce. However, there are still many factors that hinder the healthy development of the cold chain logistics industry, mainly in the uneven professional quality of practitioners, imperfect cold storage, refrigerated vehicles and other cold chain infrastructure equipment, high fresh loss rate in distribution and transportation, and the difficulty of realizing the whole cold chain. Therefore, it is necessary to study the literature related to the disruption risk in the cold chain logistics of fresh e-commerce front-end warehouses, which will have a positive impact on promoting the healthy and long-term development of the fresh e-commerce industry and the cold chain logistics industry.

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