Abstract

This paper discusses and reviews total quality management (TQM) practices in the public listed manufacturing companies in Malaysia. It also investigates the relationship between TQM practices, customer satisfaction, competitive advantage and the bottom line financial performance using a linear structural equation modelling. The findings indicate that training and top management commitment play very important roles in TQM implementations. In addition, rivalry (competition) is a significant element in gaining and sustaining competitive advantage of the manufacturing companies in Malaysia. The results also show that product quality, product features and timely delivery are very crucial in promoting customer satisfaction.

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