Abstract
The knowledge of emotions is essential in a wide spectrum of designs created for the customer (e.g. product design, service design, graphic design, food design). The complexity of designing a product-service system to provoke intended emotions involves the need to formulate a shareable, natural, and unambiguous language. This paper presents a language framework to discuss emotions in product innovation, which is composed of three key concepts: the human-product emotional interactions, a categorization of positive emotions and the emotional-jobs-to-be-done. An exploratory survey with an international community of designers has been implemented in order to review the acceptance and understanding of this framework. The results of the exploratory survey have been the basis of the final refinement of the proposed language, which consists of 1) three categories of human-product emotional interaction, 2) 19 positive emotion types, and 3) 19 emotional jobs-to-done.
Highlights
Product innovation can be achieved from different perspectives and the application of emotion knowledge can be significant to attain this aim
When designing a new product to stimulate pleasant emotional experiences, people involved in this activity need to comprehend the design conditions that work as trigger of emotions
Comparing the results of the exploratory survey with the definitions of these emotions; we assume that designers did not feel interested on these emotions because both could be elicited in a secondary layer of experience by every product
Summary
Product innovation can be achieved from different perspectives and the application of emotion knowledge can be significant to attain this aim. Pursuing to enhance understanding of the positive emotion types with people involved in the activities of design and develop new products, the concept of emotional-jobs-to-be-done was adopted.
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
