Abstract
This experience report describes how an agile delivery team and product designer become progressively more sophisticated with product design and product innovation over the course of three separate software products. The team learned that despite having on-time product deployments and loads of high-priority features, customers were satisfied but not thrilled unless there was product design and innovation. This report introduces the techniques the team used to inject innovation into its software products and tells the story how even a small amount of effort spent on product design and innovation can make a big difference in customer satisfaction.
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