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Abstract
The horizontal competition-cooperation game of technological innovation in a two-stage automobile cluster supply chain composed of a duopoly of automobile manufacturers and a single automobile dealer is studied. The four game models are constructed based on the relationship of horizontal competition cooperation between automobile manufacturers and research and development (R&D) mode, and each game model gives the optimal price decision and optimal technical content decision of new products when the automobile manufacturer and automobile dealer maximise their profits. By comparing the equilibrium results of each game model and conducting numerical simulation analysis, we reveal the effects of the competition-cooperation relationship and R&D mode on supply chain decision-making. The results show the following: (1) A fully cooperative innovation strategy can maximise the total profit of automobile manufacturers, but it will reduce the profit of the automobile dealer. (2) When the horizontal competition is not fierce and the consumption preference for technical content is weak, innovation strategy of competition cooperation (competition but cooperative R&D) can enable the automobile dealer to obtain the maximum profit. (3) Market preference for the technological content of automotive products accrues greater potential benefits to the whole supply chain channel.
Highlights
In the contemporary knowledge economy and information revolution, technological innovation has become a key factor in enterprise development. at enterprises improve the technical content of new products through research and development (R&D) activities is an inevitable choice for improving supply chain game capabilities
In the operational environment of the cluster supply chain, an atmosphere of competition and cooperation prevails: supply chain members adopt cooperative innovation to cope with environmental pressure, but they will compete in the final product market for the maximisation of their own interests; for example, GAC and SAIC jointly develop core technologies but compete in the final product market
The problem of choosing technological innovation strategies in automobile cluster supply chain is essentially a game problem that constantly meets and stimulates consumer demand to seek the equilibrium of interests, and the competition-cooperation game of supply chain members and the choice of R&D mode have an important influence on the solution of the above problem. is paper mainly provides a reasonable solution path for the coordination of the interests of all parties in the game, and provides theoretical basis and technical support for automobile enterprise managers to boost profit and innovate management decisions, so as to improve the competitiveness of our country’s automobile industry clusters
Summary
In the contemporary knowledge economy and information revolution, technological innovation has become a key factor in enterprise development. at enterprises improve the technical content of new products through R&D activities is an inevitable choice for improving supply chain game capabilities. The problem of choosing technological innovation strategies in automobile cluster supply chain is essentially a game problem that constantly meets and stimulates consumer demand to seek the equilibrium of interests, and the competition-cooperation game of supply chain members and the choice of R&D mode have an important influence on the solution of the above problem. Is paper mainly provides a reasonable solution path for the coordination of the interests of all parties in the game, and provides theoretical basis and technical support for automobile enterprise managers to boost profit and innovate management decisions, so as to improve the competitiveness of our country’s automobile industry clusters.
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