Abstract
In declaring that the twenty-first century could be defined by a new 'green industrial revolution' Factor Four and Natural Capitalism suggests an increasingly pronounced 'technological turn' is occurring in the environmental debate. Yet, how credible is this project as a whole? While hampered by managerialist and technologically reductionist premises, this paper nevertheless suggests this 'ecomodernist' project deserves careful scrutiny. However, the extent to which the political narrative which frames Factor Four and Natural Capitalism is internally consistent is raised. Whether the emerging spatial and temporal geography of a neo-liberal global political economy is compatible with this project is considered. Finally, the wisdom (and desirability) of leaving it up to business interests to dominate and define sustainable technological innovation is evaluated.
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