Abstract
ABSTRACT Community supported agriculture, ecovillages, and renewable energy cooperatives are all instances of sustainable materialism initiatives. Currently, a wealth of research assesses their prefigurative dimensions and documents their market strategies; yet there is little explanation of why such initiatives rise and fall over time. This article aims to fill this gap. To do so, I investigate the lifespans of renewable energy cooperative projects in Denmark and France. Based on a qualitative comparative analysis, I argue that the rise and fall of these projects can be explained by the evolution of one type of economic power: the power of orientation, or the ability of collective organizations to simultaneously act in and act on a policy regime to create market opportunities.
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