A Glimpse into the Future: Examining University of Dhaka Undergraduates Perception of the Hospitality Industry for Future Career

Abstract

The main objective of this study is to acknowledge the perceptions of undergraduates on pursuing a career in the Hospitality Industry. The service industry such as hospitality industry of Bangladesh is a significant sector contributing to the economic development and have seen flourishing prosperity in recent years. The success of hospitality industries and their prestigious brand image have encouraged youth generation specially undergraduates to pursue their future career in Hospitality industry. This study basically identifies twenty variables associated with the influencing factors that may instigate undergraduates to pursue the Hospitality industry as their career choice. By a systematic analysis of twenty independent variables result shows that, six variables are statistically arrived at 1% significant level that means have significant influence on undergraduates’ perception and another eight variables are estimated as 5% of significant level. This implies that ensuring high Salary, brand names of the company, Job security, diversified working opportunity, and proper replacement polices each of the variables is positively influencing undergraduate’s preference in career choice in hospitality industry. This study concludes with few practical implications that have been extracted in the light of empirical findings to influence undergraduates’ perceptions positively towards hospitality industry.