A genealogy of electronic moving image displays

William Boddy

doi:10.22475/rebeca.v2n1.295

Abstract

This essay addresses one element of the ongoing process of moving image culture “going digital”, a process which includes the move to digital terrestrial broadcasting, the introduction of the digital video recorder, and the shift to digital formats in theatrical film exhibition. Specifically, I would like to explore some of the promotional strategies associated with the recent shift from cathode-ray tube to flat panel display technologies, not only in domestic television receivers, but also in flat panel displays outside the home ranging in scale from hand held devices to massive electronic billboards in public venues.

Highlights

This essay addresses one element of the ongoing process of moving image culture “going digital”, a process which includes the move to digital terrestrial broadcasting, the introduction of the digital video recorder, and the shift to digital formats in theatrical film exhibition
I would like to explore some of the promotional strategies associated with the recent shift from cathode-ray tube to flat panel display technologies, in domestic television receivers, and in flat panel displays outside the home ranging in scale from hand held devices to massive electronic billboards in public venues
It is significant that the shift to flat panel displays has coincided with the long-running fragmentation and dispersal of the traditional television audience, causing established firms in broadcasting and advertising to zealously pursue the increasingly mobile and elusive audience beyond the home