Abstract
This essay addresses one element of the ongoing process of moving image culture “going digital”, a process which includes the move to digital terrestrial broadcasting, the introduction of the digital video recorder, and the shift to digital formats in theatrical film exhibition. Specifically, I would like to explore some of the promotional strategies associated with the recent shift from cathode-ray tube to flat panel display technologies, not only in domestic television receivers, but also in flat panel displays outside the home ranging in scale from hand held devices to massive electronic billboards in public venues.
Highlights
This essay addresses one element of the ongoing process of moving image culture “going digital”, a process which includes the move to digital terrestrial broadcasting, the introduction of the digital video recorder, and the shift to digital formats in theatrical film exhibition
I would like to explore some of the promotional strategies associated with the recent shift from cathode-ray tube to flat panel display technologies, in domestic television receivers, and in flat panel displays outside the home ranging in scale from hand held devices to massive electronic billboards in public venues
It is significant that the shift to flat panel displays has coincided with the long-running fragmentation and dispersal of the traditional television audience, causing established firms in broadcasting and advertising to zealously pursue the increasingly mobile and elusive audience beyond the home
Summary
This essay addresses one element of the ongoing process of moving image culture “going digital”, a process which includes the move to digital terrestrial broadcasting, the introduction of the digital video recorder, and the shift to digital formats in theatrical film exhibition.
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Rebeca - Revista Brasileira de Estudos de Cinema e Audiovisual
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
