Abstract
Agricultural leisure is one of the development trends in modern society. However, in leisure agriculture management, managers must consider the dual characteristics of agricultural production technology and the leisure service industry. Therefore, managers often face various selection pressures during management decision-making. This study examined the following five evaluation aspects: organization and operation, leisure agricultural resources, environmental maintenance management, public facility maintenance management, and operational performance. Thereafter, according to the five evaluation aspects, 21 subprojects were further divided at the second level on the basis of different attributes. Fuzzy analytic hierarchy process (FAHP) was adopted to calculate the relative weights of various indicators, and the indicators were dynamically sorted according to their importance. Moreover, the study summarized the dynamic management indicators of leisure agriculture and contributed to research on leisure farming. The results show that managers’ approach toward leisure agriculture management can be divided into three types: active, moderate, and conservative. The indicators in which the active managers attach importance when managing leisure agricultural enterprises are clearly different from those valued by moderate and conservative managers. Finding managers who are suitable for leisure agriculture management is of great significance to leisure agriculture enterprises. Appointing managers with appropriate attitudes who can continuously improve the efficiency of enterprises and create a competitive advantage can bring sustainable business value to these enterprises.
Highlights
Agriculture is the most primitive and basic industries in the history of human civilization
In the traditional Analytic Hierarchy Process (AHP) method, the nine-point scale method is used to compare each level of the target options, and each pair represents the priority of the target options
Buckley [18] is an early researcher of Fuzzy analytic hierarchy process (FAHP), who used the triangular membership function to represent pair fuzzy ratios to figure out the partial fuzzy priority through the method of least squares
Summary
Agriculture is the most primitive and basic industries in the history of human civilization. It was only responsible for food production [1]. Leisure agriculture management has four main principles and characteristics: agricultural management, natural ecological conservation, farmers’ interests, and consumer demand-orientation [3]. Leisure agriculture has extremely diverse management characteristics, and the complexity of its management necessitates a scientific method that can provide managers with a reference for decision-making. Managers must consider the dual characteristics of agricultural production technology and leisure services. The current study used the fuzzy method to dynamically sort indicators according to their importance, summarize the dynamic management indicators of leisure agriculture, and provide a reference to facilitate leisure agriculture operators’ decision-making
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