Abstract
This article presents an environmentally friendly furniture design guideline which comes from different socio-economic conditions, including personality and physical residence of consumers in Thailand, and is a test for the perception of environmentally friendly furniture style, in order to find the style of environmentally friendly furniture in consumers with different economic backgrounds and perception of the environment. The research found that the needs for the style of environmentally friendly furniture according to different socio-economic conditions were in the same direction, which means that consumers need modern environmentally friendly furniture in western style, using natural materials in manufacturing with high technology, and furniture color in a cool shade. Therefore, the designer should consider the different socio-economic conditions of consumers that affect the needs differently, and use this as a furniture design guideline that is environmentally friendly and appropriate for the needs of consumers.
Highlights
1.1 Introduce the ProblemAt present, businesses cannot operate without considering the environment
The difference in the consumer’s socio-economic background is a factor that can set the requirements in terms of furniture style that is appropriate and responds to the needs of consumers (Lewis, Gertsakis, Grant, Morelli, & Sweatman, 2001).This article points out the differences in the socio-economic factor, including the personality and physical residence of consumers in the context of Thailand that affects the needs for the style of the environmentally friendly furniture, so that the designer can use them as a guideline or policy and develop environmentally friendly furniture that responds to the needs in the consumer market and the furniture is less impact on the environment
The sampling for this research was chosen from a sample with the power to make buying decisions and to choose the furniture, which is the working group in Bangkok Metropolitan Region without separating the sample that is needed to collect the questionnaire.For the selection of venue to collect the questionnaire, since the researcher needed a sample that can represent the whole sample, questionnaire data was collected from furniture showrooms in the Bangkok Metropolitan Region, which were set up as private showrooms, for a total of 7 brands.showrooms were chosen in the downtown area so that questionnaires could be collected to cover the customers with residences that meet the demand, furniture is sold in the showroom, such as furniture made of natural materials
Summary
Businesses cannot operate without considering the environment. Environmental activities and the Green market are applied in business strategy plans and considered top priority in terms of business planning (Durmaz & Yasar, 2016 ). The difference in the consumer’s socio-economic background is a factor that can set the requirements in terms of furniture style that is appropriate and responds to the needs of consumers (Lewis, Gertsakis, Grant, Morelli, & Sweatman, 2001).This article points out the differences in the socio-economic factor, including the personality and physical residence of consumers in the context of Thailand that affects the needs for the style of the environmentally friendly furniture, so that the designer can use them as a guideline or policy and develop environmentally friendly furniture that responds to the needs in the consumer market and the furniture is less impact on the environment.
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