Abstract

Article history: Received May 14, 2012 Received in Revised form June, 26, 2012 Accepted 2 August 2012 Available online August 9 2012 Impotent planning system in house providing process is the result of inadequate housing management system in theoretical, empirical, and operational fields. In addition, Mass Construction industry in Iran confronts with other problems such as instability in raw material prices, unsteadiness in production and investment laws and regulations, frailty of transportation infrastructure, international sanctions and etc. Furthermore, customers’ needs, lower costs, and greater customizations lead mass producing to search for new solutions and novel producing system. Agility is offered as a strategy to enable Mass Construction associations to be maintained in the competition of constantly changing market in Iran. In such a market, previous approaches lose their capabilities in supply chain. Thus to achieve agility by Mass Construction association is the chief aim of this study. This study is descriptive-analytic and can be identified as developmental –functional considering its target. After surveying previous research literature and using experts’ opinions, we investigated final agile sub criteria of supply chain and then we used interpretivestructural modeling approach to determine the relation among sub criteria and to offer an agile supply chain model. Surveying research literature and experts’ opinions lead us to identify 8 criteria (society, government, financial, information technology, market, partnership, quality and technology) and also 22 sub criteria for supply chain’s agility. Then the results were analyzed through interpretive-structural approach and relation of criteria and sub criteria and their consequence were achieved. These relations showed that government and infrastructure investment, culture, regulations and responses to social and environmental issues are the basis of agility in mass housing productions’ supply chain. This model helps supply chain managers to have strategic planning to enhance agility in supply chain and find effective sub criteria and criteria to invest on. © 2012 Growing Science Ltd. All rights reserved.

Highlights

  • Companies and associations struggle with two types of challenges: First the emergence of new technologies, which excludes old ones from the market and second, new demands for products by customers in great deal during a short time horizon

  • An agile supply chain is able to response to changes properly in the work environment (Agarwal et al, 2007)

  • Mass Construction Associations in Iran do not attend their supply chain; if they do, they can have the advantages of an agile supply chain so Mass Construction Associations must identify the aspects and agile sub criteria and their effect on each other to reach the agile supply chain benefits

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Summary

Introduction

Companies and associations struggle with two types of challenges: First the emergence of new technologies, which excludes old ones from the market and second, new demands for products by customers in great deal during a short time horizon. In this report the concept of agility is referred to production organizations in order to obtain a secure competitive advantage (Rigby et al, 2000). To achieve a competitive qualification in an unsteady business environment, organizations must have accordance with customers and suppliers in order to attain acceptable agility through participation and partnership (Chiristopher & Towill, 2002). This study aims to find the way to know how Mass Construction Associations can attain agility in their supply chain. It can be briefly said: First: chain management supply is the competitive factor between organizations and the reason for profit increase and customers’ satisfaction

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