Abstract
As there are a great number of companies in the market, evaluation of a specific company is vital of importance nowadays. Therefore, this report will give a comprehensive financial analysis of Nike from four aspects: liquidity performance, solvency performance, profitability performance and investment performance. Initially, this analysis will give a brief introduction about Nike’s strategy, operations and some basic information. After that, liquidity performance indicates that Nike did a great job especially in the use of inventory and the discount capacity. Meanwhile, Nike also low financial risks and strong profitability compared with other four companies in the same industry in the solvency performance. Furthermore, Nike has an excellent cost control ability but still some improperly allocated of resources in some areas in the profitability performance. Not only this, Nike has the highest investment value among the four competitors in the same industry in the investment performance. As a whole, it could be seen from the financial analysis that Nike has quite strong competitiveness in this industry.
Published Version
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