Abstract
ABSTRACT Mobility as a Service (MaaS) promises a competitive transportation alternative to the private car such that mobility services are combined as packages and offered to users on demand. As this new mobility concept gains attention globally, many cities are eager to try it. This is a feasibility study to understand users’ preferences, potential demand and willingness-to-pay (WTP) for MaaS in suburban areas. Data were collected from 560 residents and analyzed with their travel behavior and personal characteristics. A logistic regression model was used to account for the acceptability of MaaS, choice behavior and WTP predictors. The results show that over 60% of residents would not use MaaS; however, 30% agreed to use MaaS and are willing to pay for it. This indicates that there may be a market for MaaS in Shiga, the study area. This study provides insights into the implementation of MaaS and spurs further research.
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