Abstract
Abstract: The structure of post-industrial journalism has caused changes in the business model of journalistic companies, especially in the production process in digital platforms. In this context, the production of videos in 360o and in virtual reality (VR) has been highlighted as strategy of narrative and public engagement by groups such as New York Times, The Guardian, The State of Sao Paulo, among others. Thus, the present work proposes a reflection on this experience and the questions involving the use of virtual reality in post-industrial journalism, user perception and products and any ethical issues.Keywords: Immersive journalism; journalism in virtual reality; post-industrial journalism.
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