A era digital e o direito da concorrência: uma análise dos desafios da regulamentação

Abstract

This article addresses the impact of the Digital Era in the field of Competition Law and the protection of consumer rights. In a globalized and technologically dynamic world, the lack of solid regulation has led to violations of both consumer rights and competitive equity in the electronic market. In particular, the focus is on restrictive practices such as test pricing, exclusivity agreements, price discrimination, anti-competitive agreements between companies and the misuse of privileged information, in addition to the controversies associated with Competition Law in the digital context. For this reason, the question arises whether digital platforms should be restricted due to their unfair practices in the market, or if, instead, they should be allowed in harmony with economic development. The main objective of this article is to provide a critical reflection and harmonization of ideas on how the Digital Age has influenced Competition Law. Various points of view are analyzed in order to offer a comprehensive vision of the need to establish a legal system adapted to the digital era that guarantees both the protection of consumer rights and fairness in competition