Abstract
An analogy is developed between individual traveler mode choice decisions and time-dependent product adoption processes in consumer behaviour. The structure of the adoption sequence is first described conceptually with reference to mode switch ing; this structure is then used to develop a simple mathematical model of mode switching behaviour over time. Factors to be considered in interpreting and operationalizing the model are then discussed at some length. The model appears too complex for direct mathematical solution except in the simplest cases; it may however, be amenable to numerical estimation, given empirical data on mode switching behaviour over time.
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