Abstract
Both destination marketing organizations and tourism businesses would benefit from an understanding of which vacation elements are typically chosen by the traveler pretrip versus which vacation elements are typically chosen while on vacation. Previous studies on this subject have produced conflicting results. This article seeks to explain these discrepancies by referring to the concept of a traveler's familiarity with the destination. Furthermore, the article suggests a duality might exist in vacation decision making. Pretrip decision making might best be described as deliberate, purposeful, and reasoned. On-vacation decision making might at times be described as light hearted, free spirited, and hedonistic.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
