Abstract
The most essential connotation of rural tourism lies in its rural nature. At the same time, rural tourism in the modern sense is also experiential, ecological and cultural. In general, rural tourism presents trends such as industrialization, diversification, scale, standardization, and branding. Deeply grasp the connotation characteristics and development trend of rural tourism, five aspects should be considered seriously: realizing the rational protection and development of resources, extending the rural tourism industry chain, and enriching the rural tourism product system, promoting rural tourism to achieve sustainable development, and making a rural revitalization strategy.
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