Abstract

Computer art has a long history of controversy. The diffusion of the technology within the community of fine art and art education has been slow. There are questions in regard to the effectiveness of using the computer as an art medium and as an instrument of instruction for students. We study how the diffusion model proposed by Rogers and Shoemaker can be applied to examine the attributes of computer art that affect its diffusion process. Results indicate that the adoption of computer art can be improved by enhancing software usability and computer art aesthetics. Implications for strategies to overcome conservatism in the adoption of computer art are discussed.

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