A dialogue on cognitive semiotics: minds, and machines

Abstract

Technologies of Intelligence and Digital Design, abbreviated tidd, the interdisciplinary postgraduate program of the Catholic University of São Paulo, founded by Lucia Santaella, was inaugurated in 2006. In its 15th year of existence, it is offering a number of series under the name “tidd digital”, each dealing with topics from the program’s various study fields. We have had series on artificial intelligence and art, artificial intelligence and law, artificial intelligence and ethics, and on intelligent business technologies. Today, I am pleased to introduce a new series on cognitive semiotics. It is divided into two episodes.Today, in English, the question is “Cognitive semiotics: What is it?” The interdisciplinary ma and PhD program tidd deals with the contemporary challenges posed by the digital technologies. It counts on the cooperation of the following interdisciplines: computation, information technologies, social network, cognition and education, design and esthetic technologies, and artificial intelligence. Today’s focus is on cognition, a research field of an interdiscipline of its own, called cognitive science. Collaborators of this research field are scholars from the disciplines of cognitive psychology and philosophy, linguistics and anthropology, computer science, and artificial intelligence.