Abstract

Article history: Received December 18, 2011 Received in Revised form February, 25, 2011 Accepted 2 April 2012 Available online April 5 2012 The success of each organization depends undoubtedly on the quality of its management and management quality depends on decision quality and information quality on the quality of its measurement and proportion. Therefore, its accuracy and measurement has a key role in the success of the organization and the weakness of performance evaluation and managerial control system can transfer to a barrier for the growth of organization. Performance evaluation systems are now dividable to two traditional group (performance evaluation of an individual across reminding him about his performance) and modern group (developing and improving the capacity of evaluated individual and inclined to achievement of organizational objectives and strategies). One of the most authoritative strategic models in this field is the balanced scorecard (BSC) model in which entire aspects of an organization are dominantly investigated. However, no operational trend has been introduced for utilizing it up to now. In this paper, an operational trend is introduced to apply the foundations of BSC model and multiple criteria decision making (MCDM) techniques. The most important goal of researchers in representation of new structure for creating development and growth capacity and permanent improvement is associated by a kind of providence, such that it can develop desirable organizational and work behaviors towards achieving the objectives and strategies of the organization. In addition, the strategic planning of Islamic Azad university of Semnan was modeled by suggested structure to validate the suggested structure's capacities. The results showed that outputs were more tangible for the personnel of the organization and the results were accepted by the managers of Islamic Azad university of Semnan. © 2012 Growing Science Ltd. All rights reserved.

Highlights

  • One Performance evaluation and measurement of organizational activities have long been the starting point of management scientific processes and the usual issue of researchers and managers discussion (Maltz & et al, 2003)

  • An operational trend is introduced to apply the foundations of balanced scorecard (BSC) model and multiple criteria decision making (MCDM) techniques

  • We have presented BSC as one of the most applicable and strongest performance evaluation methods

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Summary

Introduction

One Performance evaluation and measurement of organizational activities have long been the starting point of management scientific processes and the usual issue of researchers and managers discussion (Maltz & et al, 2003). BSC innovators tried to quantify the strategy levels by introducing performance measures and quantitative objectives to transfer the organizational intangible assets and investments to tangible outputs in the second and third components. They have referred to strategic innovations in the last components for creation of relationship between performance and quantitative objectives (Bunker et al, 2004; Ravi et al, 2005; Stwart & Mohamed, 2001; Clinton et al, 2002; Sohn et al, 2003; Chiang, 2005; Lee et al, 2008; Wu et al, 2009; Oh et al, 2009). By considering the problems and shortcomings of previous studies, this paper tries to cover the weakness of the previous models and the proposed model is implemented in Islamic Azad university of Semnan

Methodology
Section one Designing
Environmental analysis and SWOT matrix
Allocation of strategic to macro objectives
The second section
The third section: performance evaluation
The fourth section: result description
Non mastery of deserve democracy in
3.11.3. Result description by describing strategic objectives
Conclusions
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