A (DES)CONSTRUÇÃO DA GESTÃO ESTRATÉGICA EM ESCOLAS PÚBLICAS MUNICIPAIS: UM ESTUDO DA UTILIZAÇÃO DO BALANCED SCORECARD E MAPA ESTRATÉGICO

Abstract

The purpose of this article was to identify how strategic planning occurs in the public sector, specifically in municipal public school. A qualitative approach was used, with the technical procedure of the multiple case study with unique presentation. We characterized as applied and descriptive. Interviews, focus group, non-participant observation and field diary were the forms of data collection. Already the form of data analysis was the analysis of content. We discussed that formal and informal factors coexist in strategic school management, that the specifics of the public sector affect directly in the creation and implementation of the strategy, the role of the manager is primordial for the elaboration and implementation of the strategy in the public sector. The possible application of the balanced scorecard (BSC) and strategic map as an administrative plan and strategic tool in the public sector and that the strategy mixes political factors and presents intuitive aspects of the manager.