Abstract
Jonathan Haidt’s The Righteous Mind is an advance in the empirical study of morality. He argues that liberals lose elections because they only appeal to the moral foundations of Care and Fairness, whereas conservatives can appeal to additional things that most people value - Loyalty, Authority, and Sanctity. Haidt’s argument gets a bit muddled when he tries to incorporate the libertarians’ concern with Liberty into his scheme of moral foundations. This muddle can be resolved by seeing that all groups need Loyalty, Authority, and Fairness (re-described). Politics today is a debate about what is truly Sacred for society - the conservatives’ traditional sacred realm of family, religion, and nation-state, the libertarians’ sacred individual liberty, or the liberals’ sacred care for those who are harmed by society.
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