Abstract

This research proposes a benchmarking-based process redesign approach for a new product development (NPD) process. The proposed method compares the semantic similarities of the design activities in the as-is NPD process with the activities in the design chain operations reference-model (DCOR). Then a design structure matrix (DSM) is employed to streamline the redesigned NPD process and form a to-be NPD process. Finally, grounded theory is used to evaluate the to-be NPD process according to five key performance indicators and to identify the pros and cons for the redesign changes. An unmanned aerial vehicle (UAV) NPD process is used for case study and the results show that the to-be UAV NPD process is more effective than the as-is UAV NPD process.

Highlights

  • In recent years, research on product development has focused on how to redesign a new product development (NPD) process to improve R&D performance [1, 2]

  • An unmanned aerial vehicle (UAV) NPD process is used for case study and the results show that the to-be UAV NPD process is more effective than the as-is UAV NPD process

  • This paper proposes a NPD process redesign approach based on the design chain operation referencemodel (DCOR)

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Summary

30 Aug 2019

Management, National Taiwan University of Science and Technology, Taipei 10607, Taiwan, Republic of China. This research proposes a benchmarking-based process redesign approach for a new product development (NPD) process. The proposed method compares the semantic similarities of the design activities in the as-is NPD process with the activities in the design chain operations reference-model (DCOR). Grounded theory is used to evaluate the to-be NPD process according to five key performance indicators and to identify the pros and cons for the redesign changes. Hierdie navorsing steln maatstafgebaseerde proses voor vir herontwerpe binne die nuwe produk ontwikkelingsproses (NPO). Daarna isn ontwerpstruktuur matriks toegepas om die voorgestelde NPO-proses meer vaart belyn te maak. Laastens word gegronde teorie gebruik om die voorgestelde NPO-proses te evalueer volgens vyf sleutel verigtingsindikators en om die voor- en nadele van die herontwerpveranderinge te identifiseer. Laastens word gegronde teorie gebruik om die voorgestelde NPO-proses te evalueer volgens vyf sleutel verigtingsindikators en om die voor- en nadele van die herontwerpveranderinge te identifiseer. ʼn Onbemande lugvaartuig NPO-proses is gebruik asn gevallestudie en die resultate toon dat die om-te-wees NPO-proses meer effektief is as die soos-dit-is NPOproses

INTRODUCTION
RELATED WORK AND PROBLEM DESCRIPTION
THE PROPOSED APPROACH
Semantic similarity analysis
Schedule research
As-is NPD process logic redesign
Redesigned NPD process adjustment
To-be NPD process evaluation
AN EMPIRICAL CASE
As-is UAV NPD process logic redesign
Redesigned UAV NPD process adjustment
To-be UAV NPD process evaluation
CONCLUSION
Full Text
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