Abstract
Purpose The purpose of this study is to develop an appropriate new product development (NPD) process of Company “T”, a medium-sized firm, by analyzing the existing NPD process and failure cases of the Company. Design/methodology/approach The proposed research framework is as follows: first, prospective studies of the NPD process are performed using the existing literature and preliminary references; second, comparative analysis between the current processes and a NPD process is performed; third, phase-based evaluations upon failed product cases are conducted with a NPD process so as to identify the abridged steps and root-causes of failures; finally, renewed priorities are set forth by utilizing the analytic hierarchy process analysis and questionnaire analysis upon the above identified causes of failures. Findings The resulting accomplishments include the establishment of NPD processes that resonates with the current states of Company “T”, which, in turn, ensures the increase of efficiency, the decrease in development duration and the strategy of capacity-concentration and priority-selection. Originality/value As Company “T”’s development process is outdated and products are developed without adequate market information research and feasibility analysis, the percentage of failed development project is as high as 87 per cent. Thus, this study aims to develop an appropriate NPD process of Company “T” by analyzing the existing NPD process and failure cases of the Company.
Highlights
IntroductionConsidering the characteristics of connector components which play critical and basic roles for the telecommunication systems, completion of connector components alone can allow for the phase reviews to begin
As Company “T”’s development process is outdated and products are developed without adequate market information research and feasibility analysis, the percentage of failed development project is as high as 87 per cent
We conduct our research as follows; first, prospective researches of the new product development (NPD) process are conducted using existing literature and preliminary references; second, comparative analysis between current processes and an NPD process is conducted; third, phase-based evaluations upon failed product cases are conducted with an NPD process so as to identify the abridged steps and root-causes of failures; renewed priorities are set forth by utilizing the Analytic hierarchy process (AHP) analysis and questionnaire analysis upon the above identified causes of failures
Summary
Considering the characteristics of connector components which play critical and basic roles for the telecommunication systems, completion of connector components alone can allow for the phase reviews to begin Because of these reasons, development time for connector component is much shorter, and its application potentials are much greater than those of other equipment and systems. The inevitable process of evolution was brought in to meet the requirements of increasingly complicated system environments to make the assembly much easier and make the breadth of movement much wider and easier to control Such system changes necessitated much more vigorous reviews and certification and development. This caused the situation where all these tasks require more than the existing human resources and their capacities It may explain why the reviews and examination process of product development were repeating the simplistic specification verifications only. The lead time for development projects became shorter, Company “T” showed patterns of having to manage increasingly large number of projects
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