Abstract

On this paper we discuss the current potentialities of rock n' roll critics, highlighting its production, reception and circulation scenarios by the platformization perspective and understanding the current criticism as a taste performance. We refuse the idea that the criticism itself became obsolete, as it has been claimed by some, and argue that, in fact, there is a repositioning process that led into the current rock critics escaping the big newspapers and magazines and having no requirement of a journalism academic degree. We present a short chronology of arts journalism, focused on culture, and rock criticism, as part of the journalism based on opinion, where the rock journalists used to claim their authorities because of their repertory and authenticity. Our main purpose here is to demonstrate that not just these values are no longer determinant for one to publish his own critics, but criticism is now less of a judgment of taste than it is a horizontally and immediatism mediation. It is not a sentence defining made by one if something is good or bad -or must be bought or not -but a sharing of taste to and by many.

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