Abstract

ABSTRACT This study compares the characteristics of Chinese and Western island vacation experience. Social network analysis was performed with 30 Chinese travel notes and 30 English travel notes, respectively. The results include: (1) The density and centralization of the Chinese island vacation experience network are lower than those of their Western counterparts; (2) Natural resources, tourism services, and recreational activities are the key dimensions of Chinese and Western island vacation experience, and seven common core experience elements exist; (3) The combination of “seascape-wild animals and plants-people” is preferred by both Chinese and Western tourists. Differences, however, exist between the two groups.

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