Abstract
The recently developed field of behavioural finance makes an effort to comprehend and clarify how investors are largely affected by emotions and perceptive errors in their decision-making process while investing. Psychological work suggests that investors do not behave in such a way in many scenarios. The capacity and ability of individuals to resolve complicated issues is limited, especially decision on financial investment. Behavioural factors play a pivotal role in determining the investment decisions. The study attempts to probe the mutual funds investment decision-making process of investors of Pune district so as to frame a model regarding investment decision-making
Published Version
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