Abstract
The purpose of this article is to critically study the back side of Jeonju Hanok Village which is a successful model of city tourism. Jeonju Hanok Village is a tourist destination that 10 million people visit annually. Recently, however, there have been various problems in the Hanok Village due to the increase of visitors. First, it is a question of the identity of Hanok Village. Second, it is a phenomenon of gentrification in Hanok Village. Jeonju Hanok Village has become a problem of host and guest conflict beyond the phenomenon of gentrification. Third, it is a matter of commercialization. This study attempted literature research, case studies, and field research methods. The results of the study are as follows. This paper suggests alternatives to solve these problems. This paper suggests the establishment of identity, Consistent policy enforcement, enlargement of tourism area of Hanok Village and Slow food street composition. In particular, the policy on landscape preservation emphasizes the need to be continuous and consistent. The tourism industry is not in the development of tourist attractions, but in sustainability. Jeonju Hanok Village should solve the problem of development or preservation, identity and commerciality.
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