Abstract
This paper argues the limits of New Public Management reforms. More precisely, it examines the process of introducing pulic service charters in Korean local governments simply benchmarking fom western countries. Having elaborated two opposing models, the Jupiter and Hercules models, this paper defines public service charter as a reform based on the Hercules model, which goes against Korean public administration based on Jupiter model. From this theoretical viewpoint, I examine the way of introducing this reform and discuss its questionable cost and effectiveness.
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