Abstract
This study examines instances of political incorrectness in the context of contemporary Pakistani politics. It investigates the strategies employed by certain Pakistani politicians and political activists to advance their political objectives with political incorrectness. The research population consists of individuals from the online community on Twitter, specifically political activists and politicians. The data collection process was conducted by the researchers, ensuring accuracy and reliability and then was carefully examined and analyzed in detail with the help of the three-dimensional model devised by Norman Fairclough (2015). The research methodology used was descriptive and qualitative, focusing on providing a clear understanding of the subject. The findings of the study highlight that utilizing political incorrectness can be an effective means of belittling, ridiculing, and mocking political adversaries. Additionally, it revealed that political incorrectness could sway less educated individuals in the desired direction. This strategy proves to be quite shrewd, allowing political parties to accomplish their desired political objectives by defaming opponents.
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