Abstract
This paper aims to investigate the Readability and Lexical Density of the mission statements of the large service and manufacturing firms. In respect of mission statements, a comparison between the service and manufacturing firms is drawn. For initial data arrangement, the mission statements of all selected service firms are grouped together, same was also done with the manufacturing firms separately. The mission statements are processed through the software for Readability (Gunning Fog, Flesch-Kincaid, SMOG, Coleman-Liau, Automated, Flesch Reading Ease score) and Lexical Density analysis in two categories, service firms and manufacturing firms. Result show that Service firms’ mission statements are more Lexically dense and possess higher average level than those of the manufacturing firms. This study contributes to the Strategic Management literature and practical implications to the service and manufacturing firms and their stakeholders. Also comes out of the ole ways of data analysis in management studies. Future researchers may carry out similar research in a specific industry.
Highlights
1.1 Research Gap IdentifiedA mission statement is a strategic intend, and the first element in the chain of Strategic Management process, showing the organisation the passageway for achieving the organisational and social objectives
This paper aims to investigate the Readability and Lexical Density of the mission statements of the large service and manufacturing firms
The mission statements are processed through the software for Readability (Gunning Fog, Flesch-Kincaid, SMOG, Coleman-Liau, Automated, Flesch Reading Ease score) and Lexical Density analysis in two categories, service firms and manufacturing firms
Summary
A mission statement is a strategic intend, and the first element in the chain of Strategic Management process, showing the organisation the passageway for achieving the organisational and social objectives. An organisation’s mission is the connection between the organisation and the environments, both internal and external. It is the undertaking and inspiration of doing good to the organisation and the society. The Mission Statement (MS) of any organisation briefly a light showing a path and unified direction to the organisation itself and all the stakeholders associated with it, of achieving overall victory. Well researched and appropriate words, sentences, contents and syntaxes are the cruxes of the Mission Statements, which are missing in the previous studies
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