Abstract
Without creativity in design there is no potential for innovation. This paper investigates the role of contradictions in enhancing creativity in product design. Based on the inventive principles of TRIZ, this paper presents a novel design method by integrating technical and physical contradiction analysis methods into the conceptual design activities of new product development (NPD). Despite the recognized importance of innovative design, there is a lack of the systematic and effective design-thinking process that can covers all conceptual design activities. To address this gap, a sharper and fundamental model of the problem-solving is created for innovative product design based on the contradiction-oriented concept. Eventually, one case study is employed to illustrate the method and the result validates that it can help designers produce more creative outcomes in product design.
Highlights
When studying the complexity and numbers of constraints and contradictions in product design projects, to the observer it sometimes seems miraculous how designers can work in such environments–let alone produce outstanding creative outcomes
The engineering design literature seems to pay less attention to it, despite engineering design being recognised as a constraint-based domain [3], [4] where creativity plays an important role
Regarding contradictions as important drivers for creative design, it becomes important and interesting to study how the contradictions in design process affect creativity. Seeking to explore this relationship in product design, this paper proposed a creative design-thinking approach based on technical and physical contradictions concept
Summary
When studying the complexity and numbers of constraints and contradictions in product design projects, to the observer it sometimes seems miraculous how designers can work in such environments–let alone produce outstanding creative outcomes. The importance of conflicts and constraints in design is a well-studied subject [1], but the relationship between contradictions and creativity seems to be fairly unexplored It within design and in the creativity literature in general. Regarding contradictions as important drivers for creative design, it becomes important and interesting to study how the contradictions in design process affect creativity. To understand this complex relationship is important for realizing creativity in product design, it is essential to support real-world design activities. Work within this topic can contribute explicitly to understanding and supporting creativity in product design
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