The Development and Design of Artificial Intelligence in Cultural and Creative Products

Abstract

The rapid development of the global cultural and creative industry has provided a new stage for the development and innovation of Chinese traditional culture. Cultural creativity has broken the rigid design and production mode of traditional products from the perspective of market and has become the key to improve the economic benefits and competitiveness of traditional products. From the perspective of cultural and creative product design and product development, artificial intelligence technology has been fully utilized at the present stage. The purpose of this article is to compare the traditional design patterns used in product design and understand the new design patterns assisted by artificial intelligence so as to achieve the purpose of process simplification and design innovation more quickly. In this article, traditional graphic patterns and local cultural connotations of the experimental area are taken as the main research points. Through a large number of field investigations and first-hand photo materials, the regional cultural characteristics and local traditional graphic language are analyzed in detail and then summarized. Finally, the examples of development research are summarized and reflected. It is hoped that through the further excavation of the traditional patterns of the region and the exploration of the level of regional culture regeneration, the development of local economy, culture, and tourism can be driven, and a cultural brand that can go out of Anhui province and into the whole country can be built. At the present stage of product research and development, the key is to introduce artificial intelligence means as necessary support and try to infiltrate artificial intelligence measures in the research and development of new products in each link.