Abstract
India per se being leader nation in coconut production, only 2 per cent hardly utilised for value addition. To discern the pull factors causing consumer preference for coconut products, a study was conducted among different income group of consumers from Madurai city of Tamil Nadu. Five coconut value-added products like desiccated coconut, processed tender coconut, skimmed coconut milk, skimmed coconut milk powder and neera were selected for the study. The objective of the study is to evaluate the performance and specific factor influencing the marketing of selected coconut products and to study the market opportunities of the selected coconut product based on the consumer preference. Conjoint analyses, Multi-log linear function, Dummy variable model, ANOVA with two qualitative variable model were used in the study to find the factors influencing the marketing of selected coconut product. The result from all the analysis conclusively showed that income is the main factor influencing the market opportunities of selected coconut products.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Asian Journal of Agricultural Extension, Economics & Sociology
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
