Abstract
Global sports events draw billions of viewers worldwide and have a powerful impact on businesses, brands, and the broader economy. Performance measurements of global sports need to incorporate Multicriteria Decision Making (MCDM) that involves both qualitative and quantitative factors. We present a new confirmatory multicriteria spatial model for assessing performance in Global Sports Marketing. As an application, we examine the major dimensions of Major League Baseball (MLB) involving 22 different measures reflecting five dimensions of starting pitcher evaluation, starting from the sports literature: Endurance, Dominance, Winning, Runs Allowed, and Men on Base. We devise a confirmatory Spatial Vector Joint Space methodology and demonstrate the usefulness of the proposed methodology. Using empirical data for some 66 starting pitchers currently in the Hall of Fame, we provide an analysis using our proposed methodology concerning five confirmatory dimensions. We also provide comparative validation for our proposed model in evaluating the seven Hall of Fame-eligible starting pitchers on the 2022 ballot. We discuss how the proposed methodology can be easily extended to other performance evaluation applications relevant to the Global Marketing arena.
Published Version
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call