Abstract
This conceptual paper discussed on the importance of establishing Social Enterprise Companies with a Theoretical approach. Social Enterprises are becoming the new vehicle of business for many entrepreneurs who are combating to solve a social issues or problems. It is important for this enterprise to establish their organization by comprehending with relevant framework and theories. Therefore, this paper was prepared for social enterprises to understand how an institutional theory might be applicable for their social venture. The study reviews literatures and relevant social enterprise framework and three factors related to Institutional Theory. Lastly, recommendations for social entrepreneur on how a theory can help to navigate their social enterprises were provided to allow them position with the Covid-19 pandemic that has shaken the world. In addition recommendations are provided to United Nations (UN) to have a study on the true numbers of social enterprises that are available to support the social needs and problems collectively as one world. Moreover, recommendations for future researcher are included.
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