A Conceptual Paper on Factors Affecting the Behaviour of Muslim Generation Y Towards House Acquisition in Malaysia

Abstract

House is the most important basic need for the human survival, however many people especially those who are categorised in the category of generation Y do not acquire a house due to internal and external factors. In accordance, the volume of residential transaction and homeownership rate among youths in Malaysia has been decreasing for the past few years. It is proven as the number of residential property transaction has dropped from 272,669 transactions in 2012 to 198,812 transactions in 2021. Thus, it is important to examine the behavior of generation Y towards house acquisition in Malaysia. The research proposes to examine the internal factors (attitude) and external factors (house feature/attributes, house location, financing factors and house price) in influencing house acquisition behavior among Muslim generation Y. As such, this study proposes to adapt Attitude-Behavior-Context (ABC) theory in discovering the behavior.