Abstract
This exploratory study aims to investigate the intention to use mobile travel applications in Jordan. 7 predictors in this study have been carefully selected from previous studies conducted to date in the tourism context, and more specifically in the context of mobile travel applications. The SmartPLS version 3.0 was used to assess 14 hypotheses using 500 surveys. Results show a positive relationship of intention to use mobile travel applications from 6 constructs including aesthetics, trust, facilitating conditions, financial benefits, perceived usefulness, and perceived enjoyment. In contrast, word of mouth has no effect on the intention to use. This research provides some valuable implications for both apps developers and travel-related companies. Besides, Government agencies can benefit from the results of this study when providing mobile application services and distributing information to customers. The results also contribute to understanding the emerging market of mobile travel applications, further the proposed framework can be utilized in future studies as a baseline model
Highlights
Due to advances in the development of communications technology, the rate of individuals that are using smartphones and mobile, as well as using such applications for shopping have been accelerated (Galli, 2018; Smith, 2018; Young, 2018)
It describes that 59.1 percent of the respondents were male while female represents 40.9 percent
The results showed that all factor loadings were above 0.50 exceeding the acceptable level as recommended by Hair et al, (2010)
Summary
Due to advances in the development of communications technology, the rate of individuals that are using smartphones and mobile, as well as using such applications for shopping have been accelerated (Galli, 2018; Smith, 2018; Young, 2018). The determinants that affect the intention to buy via smartphone may be different from service to another (Brown, Pope, & Voges, 2003; Walia, Srite, & Huddleston, 2016) To put it differently, it remains ambiguous which determinants effectively affect the intentions of purchasing via a mobile device when the transaction is performed in an online shopping environment. It remains ambiguous which determinants effectively affect the intentions of purchasing via a mobile device when the transaction is performed in an online shopping environment This service still on the infancy stage in Jordan, which explains why consumers’ concerns about mobile shopping e.g., privacy product quality, delivery service and payment security (Aldmour, Alshurideh, & Shishan, 2014; Nabot, 2014). This study extends the IDT with both risk and enjoyment
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