Abstract
This study explores the rapidly growing subject of festival event management in Malaysia's travel and tourist industry, emphasizing the cultural, social, and economic effects of festivals. The project aims to improve festival management efficiency by identifying stakeholder concerns and investigating best practices. Through a conceptual analysis of 24 papers from Emerald, Science Direct, and Scopus, the study emphasizes the significance of continuous innovation, management frameworks such as EMBOK, and strategic planning. The findings suggest that addressing gaps in administrative practices and specialized education can significantly improve the effectiveness and sustainability of Malaysia’s festival events.
Published Version
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