Abstract
Work values and attitudes were compared for 117 African and 82 British managers and management students. It was predicted that Africans would place more importance on status, prestige and position as motivators, would be less likely to accept criticism, and rate courtesy, social approval and loyalty more favourably than British respondents. Existing scales of social approval and derived need satisfaction were modified and a third one constructed in order to obtain the measurements. The results confirmed the hypothesis relating to status, prestige, position, tentatively supported that relating to social approval, partly confirmed the hypothesis for loyalty and the results for courtesy and acceptance of criticism were not proven. These results are discussed in terms of the methodological issues associated with cross‐cultural comparisons and the implications for motivation and management activities.
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