Abstract
This study examines different cultural orientations toward the role of political debate in society by comparing the rhetorical tactics in a Saudi Government advocacy advertisement, or paid editorial, with those in a Mobil Oil Corporation advocacy advertisement The two advocacy ads employ radically different rhetorical tactics to accomplish similar objectives. The analysis identifies the contrasting assumptions about the nature of persuasion implicit in each artifact and explains the differences between American and Arab “rules”; for political debate.
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