Abstract
The concept of cultural and creative industries was first proposed by the United Kingdom. After that, UNESCO defined the cultural and creative industries. In recent years, China has proposed a series of new ideas and opinions on the innovation and development of cultural and creative industries, more and more experts and scholars have proposed to guide the development of China’s cultural and creative industries by studying the cultural and creative industries of Western countries. However, the difference between China and the Western countries is not only reflected in the differences in the cultural heritage of the two sides, but also in people’s understanding and expression of the respective cultures. For cultural and creative products, the cultural base is the design of the soul, then when how to transfer cultural concepts to product design in a subtle manner, the method is especially important.
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