A Comparative Study of the Publicity Strategies of the Japanese Animated Film “Suzume” from the Perspective of Cross-cultural Communication

Abstract

As a special narrative medium, films play an indispensable role in cross-cultural communication of excellent local culture and obtaining cultural identity. From the perspective of cross-cultural communication, this paper compares and analyzes the content of the publicity of the Japanese animated film “Suzume” in Japanese and Chinese media platforms, and explores the characteristics of the film's publicity in China. By comparing the publicity bias in different countries, this paper looks at the way the film is publicized, and ultimately analyzes the appropriate path for the film's transnational cross-cultural communication.