Abstract
India is the world’s third largest car market. Indian Auto sector is still far behind other Asian countries. Prices of vehicles in India continued to rise due to rise in the cost of inputs. Home grown brands of cars in India have performed very well in Indian markets. If such brands have to remain competitive in market they have to focus on electric vehicles. Tata Motors and Mahindra & Mahindra Ltd. is working hard to capture electric vehicle market in India. Tata Company has incurred a loss in the year 2021-22 but made profit in the year 2022-23 but Mahindra & Mahindra is a profit making company in both the years. Liquidity condition of Mahindra & Mahindra is also better than Tata Motors. It would be preferable to buy Mahindra & Mahindra Shares in long as well as short run but it would be preferred that Tata Motors shares could be bought for the long run. Keywords: Auto sector, financial analysis, accounting ratios, Quantitative data, Future prospects
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